Xerox (NYSE: XRX) announced today the appointment of Bruce W. Jones as group president of its Financial Services Business.

Reporting to Bob Zapfel, president of Xerox Services, Jones will lead Xerox’s global financial services industry business group, which serves clients in the banking and capital markets, professional services and insurance industries.

“Bruce has spent his entire career in the business process outsourcing and IT services industries, and he brings deep global expertise in business development and sales, especially in financial services,” said Zapfel. “His arrival at Xerox completes the strong Services leadership team we’ve built to implement our industry-focused operating model. And, we are confident he will be a true partner to our clients in helping them achieve their business goals.”

The company’s new go-to-market operating model focuses on serving clients through specific industry verticals and world-class delivery capabilities. This combination enables Xerox to offer each client our full business services portfolio, which includes customer care, human resource outsourcing, professional services and transaction processing, among others. The model also applies global best practices across business sectors, leveraging industry knowledge and greater use of automation and analytics – all with the goal of helping our clients better manage their critical business processes.

“Clients operate in an increasingly complex and fast-paced marketplace, and Xerox is delivering innovative solutions that solve a wide range of business challenges,” said Bruce Jones. “I’m thrilled to be part of this iconic brand with such a talented team.”

Jones, an industry veteran, spent 25 years at IBM where he led the creation of the company’s North American Financial Services BPO business unit and served in various roles in the company’s BPO business, spanning multiple geographies.

Jones holds an MBA from the University of Chicago, Booth School of Business and a Bachelor of Science in Business Management from Georgia Tech.

Today 56 percent of Xerox’s revenue is generated by its Services business, and the company expects that proportion to continue to grow. Xerox’s Financial Services Business Group helps financial services firms manage costs, increase revenues, improve customer value and better manage stringent regulations.

About Xerox
Xerox is a global business services, technology and document management company helping organizations transform the way they manage their business processes and information. Headquartered in Norwalk, Conn., we have more than 140,000 Xerox employees and do business in more than 180 countries. Together, we provide business process servicesprinting equipment, hardware and software technology for managing information -- from data to documents.